Barrier cream, two weeks

Hook

“My cheeks were flaking by noon, so I tried one cream for two weeks.”

The brief

Show a real two-week test of the barrier cream on dry, tight skin, with no filters.

What we made

3 videos · 3 hooks each · raw footage

Result

Held viewers 1.8× longer than the brand’s other ads

How it was made

I filmed this at my bathroom window around 9 a.m., when the light comes in soft and flat. I shot days one, seven and fourteen on the same morning routine so the skin changes were easy to compare. I used no ring light, since it flattened everything.

The first cut opened on the flaking, which the brand worried was too blunt. I tried a gentler opening and a softer second option, and we ran all three. Hands only for the demo, face for the review.

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