TikTok · Shorts
The reading lamp test
Hook
“I don’t have room for a lamp, and I bought this one anyway.”
The brief
Show how the clip-on lamp fits a small space and what it costs to run.
What we made
3 videos · 3 hooks each
Result
41% of viewers watched to the end
How it was made
I filmed this in the corner of my living room at dusk with every other light off, so the lamp was the only source. I set the camera on a stack of books at shelf height.
The warm glow on the wall was the real draw, and it was hard to catch. I lowered the exposure until the bulb stopped blowing out, then added a small fill from the window behind me.
More work
The videos that come after this one.
