TikTok · Reels
Walking shoes, week one
Hook
“I walked 20 minutes a day for a week in these, and here’s my feet’s opinion.”
The brief
Show the shoes in ordinary use, from the front door to the park.
What we made
2 videos · 3 hooks each
Result
Averaged 38% watched-to-end on Reels
How it was made
I filmed this over one week on the same route, using my phone on a chest strap for the walking and the mirrorless camera for the doorstep shots. Morning light only, between 8 and 9.
Rain on day four made the best clip. I left it in. The brand almost asked me to reshoot, and I’m glad they didn’t.
More work
The videos that come after this one.
