TikTok · Reels
The linen spray that stayed
Hook
“This is the guest room after my sister’s dog slept in it.”
The brief
Show the linen spray working on a real room, not a staged one.
What we made
2 videos · 3 hooks each · raw footage
Result
Held viewers 2.1× longer than the brand’s other ads
How it was made
The guest room faces north, so the light is cool and even all day. I shot the before and the after from the same spot on the bed, marked with tape on the floor so the framing matched.
I sprayed, waited ten minutes and filmed again rather than cutting the wait. I also tried it on a wool throw, which the brand liked enough to add as a second video.
More work
The videos that come after this one.
