Reels · Shorts
Serum on a busy morning
Hook
“I give myself four minutes before work, and this is the whole routine.”
The brief
Make the vitamin C serum feel easy for people who skip skincare.
What we made
2 videos · 3 hooks each
Result
Saved 3× more than the brand’s average post
How it was made
I filmed this in my hallway mirror at 7:40 a.m. with a daylight panel bounced off a white wall. The bottle is small, so I kept the camera close and let the dropper do the work.
I timed the routine with a kitchen timer in frame, then cut it down to the four steps that mattered. The first take ran long. The second take is the one we used.
More work
The videos that come after this one.
