Reels · Shorts
Magnesium before bed
Hook
“My evening routine has exactly one supplement in it.”
The brief
Make the magnesium powder feel like part of a calm night, with no health claims.
What we made
3 videos · 3 hooks each · raw footage
Result
Saved 2.4× more than the brand’s average post
How it was made
I filmed this in my bedroom at 8 p.m. with a bedside lamp and nothing else. I kept the camera low, at mug height, so the powder swirling in the water looked unhurried.
The brand’s legal team asked me to cut one line. I rewrote the review to describe my evening, not the effect. It reads better now. I also removed a line about sleep, which I could not back up.
More work
The videos that come after this one.
